content creation

social media strategy

social media management

packaging

AYAM SET

AYAM is a curated fashion platform that makes getting dressed feel effortless. By specialising in matching sets sorted by occasion, the brand helps customers save time while always looking put together.

We worked closely with the AYAM team to shape a brand presence that felt bold, fun, and lifestyle-led — reflecting the energy of the product through every touchpoint.

Social Media Strategy: Our approach focused on elevating AYAM’s digital identity—visually and strategically.
We introduced content formats that spoke to the fast-paced, style-conscious lives of their audience, from "Day to Night" transitions to curated drops for specific moments.
We also introduced structure to content pillars and highlight strategy, reinforcing the brand’s USP through interactive, relatable content.

Content Creation: We produced lifestyle-driven content, shot candidly on iPhone to stay aligned with the real, unfiltered personality of the brand. We also assisted with shoot production, visual direction, and pop-up coverage to create a consistent look across all touch-points.

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Packaging & Brand Moments: We designed playful, feel-good packaging with bold graphics and a pop of yellow to mirror the brand’s energy. Whether it’s a shopping bag or a sticker, every brand touchpoint was considered part of the customer experience.

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