brand strategy
visual identity
packaging
custom prints
An Ode to Joy in the Everyday
The House of Pineapple® is not your typical hospitality brand. Rooted in the belief that attention to detail transforms experiences, it reimagines in-room amenities as sensorial, personal moments that stay with the guest long after checkout.
Inspired by the pineapple’s historic symbolism of hospitality and regal charm, the brand strikes a unique balance between luxury and lightheartedness — heritage with a hint of humour.
Strategy & Launch: We developed the brand concept and positioning for B2B launch, targeting boutique stays and luxury rentals.
This included packaging design, messaging tone, and creative direction for upcoming campaigns.
The Logo: Built around the symbolism of the pineapple, we created a custom heraldic emblem that reflects heritage, generosity, and elevated hospitality — designed to feel both regal and welcoming.
Custom Prints: Hand-drawn patterns complement the detailed logo, introducing warmth, vibrancy, and a sense of place.
Each motif subtly ties back to the pineapple and its meaning, bringing cohesion and playfulness to the full brand experience.
Visual Direction: A blend of richness and fun — luxurious, yet light-hearted. Focused on creating a visual world where personalisation and detail take centre stage.
Packaging & In-Room Amenities: We designed a range of touchpoints — from shampoo bottles and slippers to welcome cards and name tags — each reinforcing the brand’s identity through thoughtful, joyful detail.
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